Friday, 1 November 2013

It's probably about time to start getting excited for this.

The House of Peroni is due to open it's doors for the first time on Portland Place in London on the 6th November.
The House claims to be in it's own words the home of the new wave of Italian style and creativity. Featuring Michelin-starred chefs, a world renowned mixologist, award winning film directors, cutting edge fashion designers and a host of artists and collaborators.

Italian Vogue photographer Miles Aldridge has created this stunning image, based on the 1963 film by Federico Fellini; "8 1/2" to launch the House, using Italian Model Lorena Manelli. Manelli wears the latest collection by Italian designer Antonio Marras with accessories by Simone Rainer. 

Of the campaign, Aldridge says:

“I have long been inspired by Italian film, especially the movies of Fellini; I jumped at the chance to convert my fascination with Italian fashion into this image, bringing to life this fascinatingly strange and beautiful woman and am thrilled the final version of the image will be showcased at The House of Peroni.”

The House is essentially a showcase of Italian film, pop culture and fashion. Featuring two bars, its own cinema and a selection of ticketed and non-ticketed events, there is a lot to get involved with. Create your own bespoke scent as guided by a professional perfumier or join the Supper Club to taste the evolution of contemporary and traditional Italian cuisine. 

With so much culture to offer under one roof throughout the month of November and the opportunity to discover some new wave Italian Designers such as Arthur Arbessa and Fabio Quaranta, The House of Peroni is the one stop shop for all things Italian this autumn. 


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